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What’s the story?

Pokemon Go, an augmented reality gaming application based on a 90’s game, has taken the world by storm. Despite only being launched in the UK on Thursday (14th July), Pokemon Go has become the UK’s most popular app. If you haven’t heard of it, you soon will – chances are, you have already had a sneaky peek…!

The game itself encourages players to chase, capture, train and battle fictional, animated monsters. These monsters appear to be found in real-life locations and can be viewed...

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